Obchodní angličtina (Business)

acquire

He acquired a large fortune when his father died.

získat, osvojit si, nabýt

acquisition

He loved shopping so much he decided to work in the acquisition and mergers department.

akvizice, získání, nabytí, přínos

activity

The company's business activities were being investigated by the tax department.

aktivita, činnost

advantage

The advantage a giraffe has over a horse is clear to see up a tall tree.

výhoda

advantageous

It could be mutually advantageous for us to work together.

výhodný, příznivý

advertisement

The advertisement for whiskey showed a big glass by the fire.

inzerát, reklama

advertising campaign

An advertising campaign may use billboards, television, radio or brochures and fliers.

reklamní kampaň

affiliated

Mary never affiliated herself to any political parties.

přičleněný, afiliovaný

after-sales service

Brian wasn't very impressed with the company's after sales service, so he changed supplier.

poprodejní servis

amalgamation

The amalgamation would mean job losses for everyone.

fúze, splynutí

ambience

It's important to create a positive ambience in the meeting room.

prostředí, okolí

assume a position

Bob assumed an aggressive position in the meeting, until his boss told him to get down off the table.

ujmout se pozice

bargaining power

Carrying a gun gave James all the bargaining power he needed.

síla vyjednávat výhodné podmínky

benchmark

Microsoft has set the benchmark for most software programs.

měřítko; standard, vůči kterému lze poměřovat

boost

The marketing campaign boosted sales by 25%.

podpořit, oživit co, podnítit, výrazně marketingově podpořit

bottom line

The bottom line is, if you don't pay us the money, well go bankrupt.

základní linie; faktor, který nelze obejít a musí se s ním počítat; nejnižší přijatelná cenová hladina

brand

A brand is a well-known product name: Levis and Skoda are two examples.

ochranná známka, obchodní značka

brand awareness

Brand Awareness is an important marketing activity which helps companies be known.

znalost obchodní značky; povědomí o obchodní značce

brand dilution

If Rolls Royce were to sell caravans, they would dilute their brand.

oslabení nebo znevážení značky; doslova "rozředění"

brand equity

Brand equity is the intangible value of a brand's name.

hodnota značky (neviditelná hodnota značky, jako je Coca-cola, IBM, Skoda, Anglictina.com, Budvar...)

brand image

The brand image of Rolls Royce is posher than posh.

image značky (jinou image má Velkopopovický kozel a jinou image má Rolls Royce...)

brand loyalty

The aim of an advertising campaign is to build up brand loyalty.

loajalita vůči značce, věrnost značce

brand positioning

A brands position on the market can determine its success.

pozice značky na trhu

brand stretching

If BMW launched a range of roller-skates, it would be brand stretching.

rozšíření značky, rozpínání (začnete u spodního prádla a skončíte u klobouků)

branding

Cowboys branded their cows and now directors brand their products.

značkování, cejchování, vyražení značky nebo cejchu

break-even point

The break even point is one million sales!

bod přechodu ze ztráty do zisku, vyrovnání nákladů a výnosů

business advisor

Nearly all large banks have specialist business advisors.

obchodní poradce

business card

Bob wished people wouldn't laugh when he gave them his taxidermist business card.

vizitka, navštívenka

business chain

McDonald's is the most famous business chain in the world.

obchodní řetězec

business goal

Our business goal is simple; to be the best.

obchodní cíl

business results

The markets were worried about the poor business results.

obchodní (prodejní) výsledky

business strategy

Our business strategy was so good, we published it and sold it for millions!

podniková (obchodní) strategie

business to business (B2B)

There are thousands of B2B magazines on the market.

byznys, který probíhá mezi firmami. Zkratka B2B se užívá i v češtině.

business to customer (B2C)

Amazon.com is the most famous of B2C websites.

byznys zaměřený na koncové spotřebitele

buying power

Buying power has dramatically increased in the Czech Republic in the last 10 years.

kupní síla

calculation

According to Brian's calculations, he should have been rich a long time ago.

kalkulace, výpočet

cash cow

They milked their cash cow for as much as they could get.

doslova "kráva na hotovost", analogie k "milk cow", neboli k dojné krávě. Často bývají takovou "krávou" státní instituce...

clinch a deal

The quality of their services clinched the deal for them.

definitivně potvrdit uzavřený obchod, poslední "zaklapnutí"

close a deal

Most deals are closed when the price is agreed.

dohodnout se, uzavřít dohodu

commercial

1. The commercial section often takes priority over the private sector. 2. Some TV commercials are very funny.

1. komerční 2. televizní reklama

competing offers

There were six different competing offers for the contract to build the new cemetery.

konkurenční nabídky

competing products

Pepsi and Coca Cola are competing products.

produkty, které si konkurují

competitive advantage

Quality or price are the normal things which give a product a competitive advantage.

konkurenční výhoda (nějaká vlastnost produktu, zpravidla nízká cena nebo vysoká kvalita, která vytváří výhodu oproti konkurenci)

competitive price

A competitive price doesn't always ensure a products success.

konkurenční cena (zpravidla se jedná o velmi nízké ceny ve srovnání s konkurencí)

competitiveness

The competitiveness of the undertakers frightened Barbara to death.

konkurence, rivalita, soutěživost

competitor

The two dentists in the town had been competitors all their lives..

konkurent

component

Refinancing is a key component of our financial business plan.

složka, součástka

conflict of interests

The lawyer had a conflict of interests when her two clients sued each other.

střet zájmů

consumer spending

Consumer spending rose 5% last month.

spotřebitelské výdaje; útraty zákazníků

consumer trends

Amusing ring tones are the latest annoying consumer trend.

spotřebitelské trendy

consumption

World oil consumption has risen dramatically during the last ten years.

spotřeba

controlling shares

The other employees stopped laughing at Brian when he bought 51% of the controlling shares.

kontrolní akcie (rozhodující balík akcií)

cooperative

The farmers formed a cooperative in order to sell their products.

družstvo

copyright

When Bob copyrighted water he thought he would be rich.

copyright, autorská práva

core brand

Jeans are the core brand of Levis.

klíčový produkt

core business

Teaching English is our core business.

klíčová výroba; hlavní zaměření firmy

corporate culture

The corporate culture of Anglictina.com is style with thought.

firemní kultura

corporate hospitality

Mary's headache reminded her how good the corporate hospitality had been last night.

firemní pohostinnost (zaměřená na potenciální nebo stávající klienty - večírky, lístky do divadla apod)

customer concerns

Customer concerns about dolphins have caused the sale of Tuna to drop by 50%.

obavy zákazníků

customer focus

Customer focus has always been our highest priority.

zaměřeni na zákazníka

customer loyalty

Good products at honest prices build customer loyalty.

zákaznická věrnost

customer satisfaction

Customer satisfaction brings brand loyalty.

spokojenost zákazníka, uspokojení zákazníka

customer services

Their customer services promises were woefully inadequate

služby zákazníkům

cut-throat competition

There was cut-throat competition to see who could be the best pirate.

dravá konkurence

deal

James knew a good deal when he saw one.

jednat; smlouva, kontrakt

design fault

The square wheel had some major design faults.

vada designu

develop

We develop ideas into products.

rozvinout, vyvinout; vývoj

disadvantage

The only disadvantage with Mary's plan was that it wouldn't work.

nevýhoda

distribution

Distribution is simply getting things from A to B.

distribuce

distribution channels

The Internet is the latest type of distribution channel.

distribuční kanály

diversification

Sometimes diversification can be the only means of survival.

rozruzneni, diverzifikace

draw up

They need to draw up a plan to counter the effects of the recession.

vypracovat, zpracovat, připravit

drawback

The only drawback to the idea was the potential loss of money.

nevýhoda, nezdar

dumping price

Paper at dumping price floods the domestic market.

dumpingová cena

economic downturn

The company was suffering from the national economic downturn

ekonomický propad

e-money

You can't use e-money to buy toilet roll in the local shops.

elektronické peníze

enterprise

The company embarked on a new business enterprise.

podnik

entrepreneur

The country was in need of young entrepreneurs to provide a boost to the economy.

podnikatel (pozor, podnikatel není "undertaker!!!")

environment

The insurance sales business environment was fast and mean.

prostředí

expertise

His only expertise lay in cooking.

odbornost

exposure

David Beckham has had a lot of exposure in the papers recently.

publicita, vystavení se něčemu

formula

Mary knew 'more sales equals more money' was a winning formula.

plán, program, vzorec

founder

The founder of our company's motto was, 'who will be first, will be last.'.

zakladatel

franchise

Kentucky Fried Chicken is run on a franchise basis.

licence, koncese, franšíza

globalisation

Globalisation has united the world in opposition.

globalizace

household names

Big brand names like Adidas, Gillette and Microsoft are household names because everyone knows them.

značky, které zná každé malé dítě

impact

Bob's skills at parking had a huge impact on the office.

dopad, vliv

industry segment

Housing was the only industry segment not affected by the recession.

průmyslové odvětví

initiative

He was sacked for showing no initiative.

iniciativa

invention

Necessity is the mother of invention.

vynález, invence

innovative

The millionaire exile was looking for an innovative tax accountant.

inovativní

intellectual property

Unbelievably, most web sites are someone's intellectual property.

duševní vlastnictví

joint venture

The two business partners raised the capital to go into a joint business venture.

společný podnik, podnik se zahraničním kapitálem

judgement

Brian used his business judgement and decided to buy the bigger beer.

posudek, úsudek, názor

know-how

They had the know-how to make money from the venture.

know-how

labour

Hard labour is both a punishment and a blessing.

práce (slovo pochází z latiny, jinak je to ekvivalentní výraz ke starogermánskému work)

labour cost

Labour costs are lower in Asia than in Europe.

náklady na pracovní sílu, mzdové náklady

labour intensive

Coffee growing is still a very labour intensive industry in South America.

náročný z hlediska vynaložené práce

large-scale

Henry Ford was one of the first exponents of large-scale production.

rozsáhlý, široce založený

light industries

Electronics are considered a light industry, especially the lamp section.

lehký průmysl

loss making

The company was liquidated as a loss making concern.

ztrátový

loyalty

Her loyalty was never questioned by any of her five lovers.

loajalita, věrnost

make a sale

Remember, make a sale, get paid, don't make a sale, don't get paid.

prodat

manufacturer

Car makers are manufacturers but not all manufacturers are car makers.

výrobce

manufacturing industry

The manufacturing industry is the engine of all economies.

zpracovatelský průmysl

market penetration

They pushed forward their marketing campaign at high speed in order to increase their market penetration.

proniknutí na trh

market player

IBM is a big market player in the IT world.

hráč na trhu

market share

We have increased our market share by 10%.

podíl na trhu

marketability

The low marketability of sand in Saudi Arabia was beginning to frustrate Brian.

prodejnost, schopnost umístit produkt na trhu

marketing

Marketing can raise both sales and awareness.

marketing

marketing mix

Bob wondered if he had the marketing mix right with 250 television advertisements and 2 newspaper ads.

marketingový mix (kombinace médií, ve kterých realizujete reklamu)

mark-up

The shop marked-up the prices by 30% to make their profit.

zvýšit cenu, navýšit cenu, přidat marži

mass marketing

Spam is an unwelcome new form of mass marketing.

masový marketing

mass produce

China is the world leader at mass producing goods for the market.

masová výroba

mature industry

Steel is already considered a mature industry.

zavedený průmysl (tradiční, ani rostoucí, ani klesající)

meeting

Meetings are best kept short and sweet.

porada, schůze

merchandising

Football clubs now make more money from merchandising than they do selling tickets.

byznys založený na prodeji zboží odvozených od fotbalových klubů, úspěšných filmů apod (trička, suvenýry, kalendáře).

merchant

Merchants often have poor reputations in society.

obchodník, kupec

merge

The bank intended to merge with their closest rival.

sloučit se, splynout, spojit se

mission statement

NASA has more mission statements than most normal companies.

poslání (zpravidla se jedná o jednoduché souvětí, ve kterém jsou specifikovány obchodní záměry firmy nebo společnosti)

mutual agreement

They decided to end the negotiations by mutual agreement.

oboustranná dohoda, vzájemná shoda

niche market

Ecological tourism for the rich is a niche market for specialist travel agencies.

specializovaný, zpravidla úzce zaměřený segment trhu

non-core business

Adventure holidays are a non-core business for Marlboro (the cigarette maker).

vedlejší obchodní aktivita

occupation

During the occupation, James decided to change his occupation to a freedom fighter.

povolání, zaměstnání; okupace

organisation

The organisation in large organisations tends to be more organised than in little organisations.

organizace

outlets

The publisher had 120 retail outlets nationwide.

maloobchodní síť

packaging

The packaging can sell the product as much as the price.

balení (obaly zboží)

parent company

The bank's parent company had a different customer service policy

mateřská společnost

partner

Bob's business partner had a smaller investment in the company

partner

prestige

Mary hoped her high heels would raise her prestige in the meeting.

prestiž, renomé

price cut

Price cuts can sometimes harm a brand's image.

snížení ceny

price fixing

The five largest banks in Britain have been accused of price fixing.

kartelová dohoda

price war

Consumers love price wars, producers don't.

cenová válka

pricing

Pricing is the art of knowing how much people are willing to spend.

cenotvorba, určení ceny produktu

privatisation

Some people think Margaret Thatcher loved privatisation more than her husband.

privatizace

product

Good products always sell.

produkt

product development

Sarah was responsible for the company's product development

vývoj výrobku

product launch

Products are normally launched with a huge marketing campaign.

uvedení produktu na trh

product life-cycle

How long a product will keep selling for is called its life-cycle.

životnost výrobku (z hlediska morálního zastarání a schopnosti udržet se na trhu, např. bez změny designu)

product line

The McSoup is just another item in the McDonalds product line.

produktová řada

product portfolio

McBride was so impressed with Donald and Sons Product portfolio that he bought the whole company.

produktové portfolio, výrobní škála

product range

Supermarkets now have hundreds of items in their product range.

okruh výrobků

production

High-production produces products productively.

výroba

production line

Life sometimes feels like one huge production line.

výrobní linka (tovární výrobní linka)

professional

James was a professional, even in his sleep.

profesionální, odborný

project management

You need great organisational skills to succeed in project management.

řízení projektu

promotion

Some drinks have a special promotion where if you buy one you get one free.

propagace, podpora, reklama

proposal

Mary carefully listened to Brian's proposal before running away laughing.

návrh

pros and cons

Bob considered the pros and cons of kissing the crocodile before deciding against it.

pro a proti; klady a zápory

prospectus

The start-up company sent out a prospectus to all prospective investors.

prospekt, brožura

public relations

Tony Blair has turned the art of public relations into spin.

public relations (podobně jako marketing je to terminus technicus nepřekládaný češtiny)

public services sector

People in the public services sector are normally quite low paid.

sektor veřejných služeb

publicity

The film was given massive publicity before its release.

publicita

quality control

Quality control ensures the standard of the product.

kontrola kvality

quality management

Quality management ensures the quality of the quality control.

řízení kvality

rank

Anglictina.com is ranked the number 1 online school in the Czech Republic.

postavení, pozice, místo, řada; zařadit, umístit, udělit místo

reputation

The company's reputation was based on quality and trust.

reputace, pověst

research and development

A great deal of research and development was needed before a decision was taken.

výzkum a vývoj

retail market

The retail market is very sensitive to inflation.

retailový trh (trh zaměřený na koncové spotřebitele)

retailer

The clothing shop was the leading women's retailer in the country.

maloobchodník

rivals

The recent figures showed that they were still way ahead of their closest rivals.

konkurenti

royalties

Most authors get paid royalties for their work.

licenční poplatek, autorský honorář

sales figures

The sales figures for the year had not yet been released.

prodejní hodnoty (vyčíslený objem prodeje)

sales forecast

The sales forecast for next year looked extremely positive.

předpověď prodeje

sales force

The company needed to cut back its sales force because of cash flow problems.

pracovní síla

service

The service was so fast in the bar that the drinks waited for the customers.

služba

service level

Service levels in the company were so poor that people complained.

úroveň služeb, úroveň obsluhy

simplicity

Simplicity is to beauty as water is to fish.

jednoduchost

sole

They seem to want to be the sole vendor for their product.

jediný, výhradní, jedinečný (vzpomeňme na slovo "sólo")

specialise

Mary felt pleased for deciding to specialise more in life as she ordered her 6th whiskey.

zaměřit se, specializovat se

standards

Compromising standards is a way to ruin.

standardy

streamline

When Lucy was the last one left, she had to admit she may have been too keen on streamlining the company.

zeštíhlovat, zefektivnit

subscriber

The magazine had 35,000 free subscribers, two of whom read it.

předplatitel, abonent

subsidiary

Travel insurance was a small subsidiary of Fisher Travel agents.

dceřinná společnost

subsidy

Farmers are famous for being able to fill in forms for subsidies.

subvence, dotace

substantial

A substantial part of Bob's salary was spent on beer.

značný, podstatný

success

A successful man never rides a bike to work.

úspěch

suitable

Brian felt his Mickey Mouse hat was suitable attire for the meeting about his performance bonus.

vhodný

supplier

Manufacturers always try to find the cheapest supplier.

dodavatel

supply and demand

All capitalism is based on supply and demand.

poptávka a nabídka (česky to říkáme častěji v obráceném pořadí)

SWOT analysis

We should analyse our strengths, weaknesses, opportunities and threats.

analýza SWOT

syndicate

Italian families are very enthusiastic proponents of syndicates.

syndikát

synergy

The synergy between the two companies created amazing results.

synergie, spojení sil

tender

The building of the new bridge was put out to tender.

tender, výběrové řízení

the four Ps

The four 'Ps' are pricing, packaging, position and product.

tzv. "4 pé"

transparency

Recent accounting scandals have made transparency a priority.

transparence, průhlednost, otevřenost

tycoon

My father was a tycoon who made money rebuilding houses after typhoons.

magnát (velmi bohatý obchodník nebo továrník)

undercut

The scythe seller (prodejce kos) tried to undercut his competitors.

prodávat za nižší cenu

undertaking

The death of the fattest man in the world was a huge undertaking for the undertakers.

podnikání

unique

Business gurus think it's a product's uniqueness which makes it a success.

unikátní, jediný svého druhu

universal

Universal retail businesses try to sell everything to everyone.

všeobecný

unlimited

Our potential for success is unlimited, as is our potential for loss.

neomezený

unprecedented

The buying of Microsoft by an Indian company was unprecedented in business.

nevídaný, bezpříkladný, bezprecedentní

valuable

The shares of the company were so valuable, they were traded only in secret.

cenný

vendor

The Rolex watch Bob bought from the street vendor was only right twice a day.

prodejce

venture

Nothing ventured, nothing gained (risk je zisk i velka ztrata).

podnik (riskantní,) podnikat riskantně

viable

Only businesses which are viable last more than the first two years.

životaschopný

wholesale

Items are normally discounted when bought at wholesale.

velkoobchodní prodej

wholesale market

The wholesale market works with great quantities of products.

velkoobchodní trh

win-win situation

Funding both presidential candidates ensured a win-win situation for Microsoft.

situace, kdy obě strany získají